After an 8-year {BAN} 2018: The bank calls crypto a SCAM 2019: Tells customers to stay away2021: Double down on the internal ban2026: Launches crypto ETPs
↳ No hardware wallets required. ↳ No private keys to manage. ↳ Total convenience for the masses. …has now made a complete strategic shift.
Can now gain exposure to $BTC & $ETH Through Exchange-Traded Products (ETPs)
According to Kerstin Lysholm (Head at Danske Bank) Customer demand has increasedRegulation has improvedThe market has maturedMiCA regulation↳ (Markets in Crypto-Assets Regulation)
THE BIGGER PICTURE • Denmark had ~70,605 crypto owners ↳ (~1.2% of the population) • Ranked 84th globally in adoption ↳ (Chainalysis 2025 report)