Why Xrp?
Ripple's payment token XRP was described as the "new favorite crypto" by CNBC after gaining about 20% in value in the first week of the new year. Brian Sullivan, host of CNBC's Power Lunch program, said yesterday, “The most popular crypto trade of the year is not Bitcoin or Ethereum, but XRP.”
XRP has gained about 20% since January 1, surpassing Bitcoin and Ethereum, which has risen by 4%, and Ethereum, which has risen by 6% in the same period. So why? According to experts, there may be many more factors that raise the price of the token.
The momentum of exchange-traded funds, social sensitivity, on-chain key indicators, and recent partnerships may explain why XRP is currently outperforming its competitors.
Analysts state that ETF entries and social media sentiment have historically been volatile and do not guarantee sustainable price growth. Previous XRP rallies, triggered by narrative momentum, were often cooled when inflows slowed down or general market conditions changed.
While in-chain metrics, such as falling stock market balances, may quickly reverse during periods of increased volatility, regulatory and macroeconomic developments remain significant external risks that could affect price movements despite the strong performance at the beginning of the year.
XRP ETF momentum continues its strong course
CNBC presenter Mackenzie Sigalos said, "During the period in the 4th quarter, many people turned to XRP ETFs. This is the opposite of what happens in spot Bitcoin and Ethereum ETFs, where people move parallel to the coin price," he said.
According to Coinglass, four spot XRP ETFs have seen nearly $100 million in entries since the beginning of the year, and the highest entry in more than five weeks was achieved on Monday. Total inflows have now reached $1.15 billion, and there hasn't been a day of exit yet.
Upward-prone social awareness and on-chain activity
Social sensitivity for XRP also supports the uptrend. Using artificial intelligence to analyze crypto social media accounts, Market Prophit reports that both mass sentiment and "smart money sensitivity" are on an upward trend.
According to CryptoQuant, XRP exchange reserves on Binance are also at the lowest level in two years. High stock market balances often mean that investors are preparing to sell the asset.
According to XRPscan, there was also an increase in network activity and transactions, and an increase of over 50% in the last two weeks.
Ripple makes more moves in Japan
On the other hand, Ripple Labs also comes to the fore with various partnerships. The company has partnered with major Japanese financial institutions such as Mizuho Bank, SMBC Nikko and Securitize Japan to increase the adoption of XRP Ledger in Japan.
In December, Ripple received conditional approval from the U.S. Office of Currency Supervision to establish the Ripple National Trust Bank.
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