hakimi

Please scroll down to the bottom of the page for the English content.---第18期
“哈基米”宠物、“哈基米”音乐、“哈基米”解构意象等，极端保守估计，其全网播放量已破1500亿，这绝不是偶然能做到的奇迹。
“哈基米”能让中国人，尤其是亿万z时代年轻人，对猫咪昵称为“哈基米”，这不是巧合，而是浑然天成。
“哈基米”能做成街头小贩5元一份的哈基米土豆饼，也能登上bilibili2026跨年晚会6分钟歌舞剧。
“哈基米”有点土和俗，大街小巷男女老少，都在开开心心的哼唱和刷屏；
“哈基米”有点潮和雅，时尚达人cbd殿堂，都能见到它的名字和可爱身影。
“哈基米”传播于群众草根之间，不受资本vc企业推动，在中国传播超过1500亿次，这是草根们的喜爱，也是人民群众的共识。
#哈基米 #HAJIMI #hachimi #Hakimi
本文将从3个方面解析“哈基米”的雅俗共赏与为什么能风靡全中国。
第一部分----哈基米为什么如此接地气？
① 表达形式轻量化，降低参与门槛
“哈基米”三音节结构“长-短-短”（hā-jī-mǐ），类似于“la-bu-bu”，发音清脆明亮，类似儿语或猫咪亲昵叫声，自带可爱语感，无需复杂理解即可产生听觉愉悦。
重复的 “哈基米” 音节 + 简单旋律，无需专业技能，普通人用手机剪辑、翻唱即可产出内容，形成 “人人皆可二创” 的扩散网络。
同时，相关内容创作门槛极低，普通用户仅需将萌宠画面搭配“哈基米”魔性BGM即可完成创作创作简单、轻松有趣。
②哈基米意象无限解构进化
萌宠内容绑定，激发全民情感共鸣：哈基米可爱的猫咪意象是互联网高热度内容载体，“哈基米” 旋律与猫咪视频的踩点适配，强化 “萌宠 = 哈基米” 的认知，触达爱猫群体与泛大众。
为“内外卷”舒压：在快节奏、高压力的生活中，“哈基米”的治愈意象提供即时情绪价值，像 “减压阀”，无需深度思考即可获得轻松快乐，契合年轻人对微小乐趣的需求。
社交货币属性：作为社群符号，使用 “哈基米” 的圈层意象可快速确认身份认同，无争论负担，成为年轻人之间低成本的情感连接方式。
③这个世界是个巨大的哈基米
语义灵活迁移：从 “蜂蜜水” 的原意，到指代猫咪、萌宠，再到泛指一切可爱事物，甚至延伸为情感表达符号，模糊的含义使其适配更多场景。
跨内容融合：被改编为京剧、摇滚、唢呐等版本，或与流行歌曲结合（如《蓝莲哈》《有哈不可》），形成 “万物皆可哈基米” 的创作生态，覆盖不同兴趣圈层。
文化转译自然：空耳发音自带趣味性，规避语言壁垒，让不同背景的用户都能快速接受并传播。
第二部分----哈基米为什么如此有烟火气？
“哈基米” 有烟火气，学生们将其作为校园社交的粘合剂，摊贩们用其作为市井流量的催化剂，其他普通人则通过玩梗获得治愈与归属感。
这种 “全民共创、场景适配、情绪共鸣” 的传播逻辑，使其从meme彻底融入现实生活，成为大众文化的一部分，如在中国，猫咪=哈基米。
烟火气数据举例：
学生群体---校园短视频平台（如抖音校园号、B 站校园区）相关视频播放量单条常破 10 万 +，高校社团活动、运动会、宿舍日常中高频出现 “哈基米” BGM，相关二创作品占比超 30%。
以宿舍、课堂间隙、校园活动为传播场景，多为集体翻唱、舞蹈改编，作为社交破冰与压力释放的工具。
摊贩群体---菜市场、小吃街、夜市等场景中，摊贩用 “哈基米” 作为叫卖 BGM（如 “哈基米小串”“哈基米奶茶”），抖音、快手相关摆摊视频播放量累计破亿，评论区高频互动。
由于其无版权，拼多多淘宝京东等电商平台出现了超多哈基米产品，结合商品命名与魔性音乐吸引客流，形成 “摆摊 + meme” 的流量组合，降低与顾客的沟通成本。
草根普通人---广场舞改编版、社区活动背景音乐、家庭聚会娱乐环节中频繁出现，中老年群体也通过家人分享参与，形成 “全年龄层玩梗” 态势 以 “治愈 + 互动” 为核心，适配日常休闲场景，成为男女老少无代沟的娱乐符号。
烟火气实际案例：
校园案例：某高校运动会上，学生方阵用 “哈基米” 改编的舞蹈入场，视频在抖音获 50 万 + 点赞，引发多所高校跟风，形成 “校园哈基米热潮”。
摊贩案例：成都某夜市摊主用 “哈基米” 作为烤串叫卖 BGM，搭配 “哈基米小串，一串解千愁” 的口号，日均销量提升 30%，相关视频在本地生活号播放量破 10 万。
社区案例：北京某社区举办邻里节，居民自发组织 “哈基米广场舞大赛”，吸引不同年龄层参与，视频在社区公众号转发量超 2000，成为社区文化活动的热门形式。
第三部分---哈基米为什么也是潮流高雅文化？
①主流权威舞台的文化认证，完成 “登堂入室”
顶级晚会入场：2026 年 B 站春晚将 “哈基米” 纳入节目单，以合唱、舞蹈或跨界改编形式呈现，使其从网络热梗升级为官方认可的年度文化符号，获得主流媒体与大众的双重认可，实现从亚文化到主流文化的身份跃迁。
官方媒体传播：央视、人民日报等主流媒体报道其治愈价值与全民参与性，将其定义为 “当代年轻人的情绪出口”，赋予文化合法性，打破 偏见，确立潮流高雅的定位，如新华网转推的“哈基米关灯神器”，总点赞量超过475万，多家官媒主推的“哈基米蟹鸡面”，当天热度超过1200万。
跨界权威合作：与非遗项目（如京剧、昆曲，皮影戏）、国家级艺术院团联动，推出 “非遗版哈基米”，如唢呐、二胡改编版本，通过传统艺术的高雅属性赋能，提升文化质感与艺术价值。
大企业参与联名：哈基米不止于小摊贩，大厂也在参与。如九阳哈基米豆浆、华为哈基米门锁、qq音乐哈基米歌曲大赛、qq斗地主的哈基米音效和头像，抖音的胖宝宝哈基米和电子哈基米，卫龙哈基米辣条，梦金缘哈基米黄金吊坠等等。
②艺术圈层的深度再创作，构建高雅审美维度
专业音乐改编：被改编为交响乐、爵士乐、古典钢琴等版本，如交响乐团演奏的《哈基米幻想曲》，复杂编曲与配器提升艺术层次，使其脱离 “魔性 BGM” 的单一标签，进入专业音乐审美范畴。
视觉艺术融合：插画师、设计师将 “哈基米” 融入油画、雕塑、时尚设计，如奢侈品品牌推出 “哈基米限定款” 配饰，以萌系元素结合高端材质，实现潮流与高雅的视觉融合。
戏剧与舞台演绎：高校戏剧社、专业剧团将其改编为音乐剧片段，通过剧情叙事赋予 “哈基米” 情感深度，如《哈基米的奇幻之旅》，以舞台艺术的完整性提升文化内涵，摆脱碎片化传播的局限。
总结：
哈基米文化来自于中国Z时代年轻人，在普罗大众中传播，它是草根文化，也接地气有烟火气，大厂和金色殿堂也能产生共鸣。
哈基米从无雅俗一说，它容得下万物，它是老百姓的meme，任何人都在哈基米中找到属于他的解构意象，他是可爱治愈的，
万物皆可哈基米，它是人民的哈基米。
From the down-to-earth "getting real" vibe of the masses to the refined elegance of high culture, why can "Hajimi" fit every scene — what exactly is its core advantage that made it sweep across all of China?
--- Episode 18
"Hajimi" pets, "Hajimi" music, "Hajimi" deconstructed imagery, etc. — even by the most conservative estimate, its total views/playbacks across the entire internet have exceeded 150 billion. This is absolutely not a miracle that could happen by accident.
"Hajimi" has made Chinese people — especially hundreds of millions of Gen Z young people — affectionately call cats "Hajimi". This is not a coincidence; it feels completely natural and effortless.
"Hajimi" can be a 5-yuan roadside potato pancake sold by street vendors, and it can also appear in a 6-minute song-and-dance theater piece at the Bilibili 2026 New Year's Gala.
"Hajimi" feels a bit vulgar and lowbrow — yet men, women, old and young across the streets and alleys are happily humming it and flooding their screens with it.
"Hajimi" also feels trendy and classy — you can see its name and adorable image in fashion circles and high-end CBD spaces.
"Hajimi" spreads among the grassroots masses without any promotion from capital, VCs, or corporations. More than 150 billion instances of dissemination across China — this is the love of the grassroots and the consensus of the people.
This article analyzes from 3 aspects why "Hajimi" is appreciated by both refined and popular tastes, and how it became a nationwide phenomenon.
Part 1 — Why is Hajimi so down-to-earth / relatable?
① Lightweight expression form, extremely low participation barrier
The three-syllable structure of "Hā-jī-mǐ" (long-short-short), similar to "la-bu-bu", has a crisp, bright pronunciation reminiscent of baby talk or affectionate cat-calling sounds. It naturally carries a cute tone and brings auditory pleasure without requiring any complex understanding.
Repeated "Hajimi" syllables + simple melody — no professional skills needed. Ordinary people can create content just by editing on their phones or doing covers, forming a "everyone can do derivative creation" diffusion network.
At the same time, the threshold for related content creation is extremely low: ordinary users only need to pair cute pet footage with the addictive "Hajimi" BGM to finish a piece — simple, easy, and fun.
② Infinite deconstruction and evolution of the Hajimi imagery
Bound to cute pet content, triggering nationwide emotional resonance: The adorable cat image of "Hajimi" serves as a high-heat internet content carrier. The perfect beat-matching between the "Hajimi" melody and cat videos has strengthened the association "cute pet = Hajimi", reaching both cat lovers and the general public.
Stress relief for "involution inside and outside": In fast-paced, high-pressure lives, the healing imagery of "Hajimi" provides instant emotional value — like an emotional pressure-release valve. No deep thinking required, just instant lightness and joy — perfectly matching young people's need for small pleasures.
Social currency attribute: As a community symbol, using "Hajimi" imagery allows quick identity confirmation within circles with zero argument cost. It has become a low-cost emotional bonding method among young people.
③ The whole world is one giant Hajimi
Flexible semantic migration: From the original meaning of "honey water", to referring to cats/cute pets, then to anything adorable, and even extending into an emotional expression symbol — its vague meaning allows it to adapt to countless scenarios.
Cross-content fusion: Adapted into Peking opera, rock, suona versions, or combined with popular songs (e.g. "Blue Lotus Hajimi", "You Can't Not Hajimi"), forming an "everything can be Hajimi" creative ecosystem that covers different interest groups.
Natural cultural translation: The empty-ear (mondegreen) pronunciation itself is inherently fun, bypassing language barriers and allowing users from different backgrounds to quickly accept and spread it.
Part 2 — Why does Hajimi have such strong "human touch / everyday life energy"?
"Hajimi" carries the smoke and fire of real life. Students use it as social glue on campus, street vendors use it as a traffic catalyst in the marketplace, and ordinary people gain healing and belonging through playing with the meme.
This "nationwide co-creation + scene adaptation + emotional resonance" logic of spread has allowed it to evolve from a pure internet meme into a part of real daily life and mass culture — in China, cat = Hajimi.
Examples of "human touch" data:
Student group — Campus short-video platforms (Douyin campus accounts, Bilibili campus zone) frequently see single videos exceed 100k+ views. "Hajimi" BGM appears at high frequency in university club activities, sports meets, and dorm daily life; derivative works account for over 30%.
Main spread scenes: dorms, class breaks, campus events — mostly group covers and dance adaptations, used as icebreakers and stress-relief tools.
Street vendor group — In wet markets, snack streets, night markets etc., vendors use "Hajimi" as calling-out BGM ("Hajimi skewers", "Hajimi milk tea"). Related stall videos on Douyin and Kuaishou have accumulated over 100 million views with high comment interaction.
Due to zero copyright issues, massive "Hajimi" products appeared on Pinduoduo, Taobao, JD, etc. Combining product names with the addictive music attracts foot traffic, creating a "street stall + meme" traffic combo that lowers communication cost with customers.
Ordinary grassroots people — Frequently appears in square dance adaptations, community event background music, and family gathering entertainment segments. Even middle-aged and elderly groups participate through sharing by family members — forming a true "all-age meme-playing" trend.
Core of "human touch": healing + interaction, fitting everyday leisure scenes, becoming an entertainment symbol with no generational gap.
Real "human touch" cases:
Campus case: At a certain university sports meet, the student formation entered with a "Hajimi" dance adaptation; the video gained 500k+ likes on Douyin and triggered copycat trends in many universities, forming a "campus Hajimi wave".
Vendor case: A Chengdu night market stall owner used "Hajimi" as roast skewer calling BGM with the slogan "Hajimi skewers, one skewer heals a thousand worries" — daily sales increased 30%, related video on local life account exceeded 100k views.
Community case: A Beijing community held a neighborhood festival and residents spontaneously organized a "Hajimi Square Dance Competition", attracting participants of all ages; the video was forwarded over 2000 times on the community official account, becoming a hot format for community cultural activities.
Part 3 — Why is Hajimi also trendy high-culture / elegant?
① Cultural certification on mainstream authoritative stages — completing the "entering the hall" process
Top gala entrance: The 2026 Bilibili Spring Festival Gala included "Hajimi" in the program list, presented in chorus, dance, or crossover adaptation form — upgrading it from a mere internet buzzword to an officially recognized annual cultural symbol, gaining dual recognition from mainstream media and the public, achieving the identity leap from subculture to mainstream culture.
Official media dissemination: CCTV, People's Daily and other mainstream outlets reported on its healing value and nationwide participation, defining it as "an emotional outlet for contemporary young people", granting it cultural legitimacy, breaking prejudices, and establishing its trendy & elegant positioning.
Examples: Xinhua Net repost "Hajimi light-off artifact" received over 4.75 million likes; multiple official media heavily promoted "Hajimi Crab Chicken Noodles" which reached over 12 million heat on the same day.
Cross-boundary authoritative collaborations: Collaborations with intangible cultural heritage projects (Peking opera, Kunqu, shadow puppetry) and national-level art troupes to launch "intangible heritage version Hajimi" (suona, erhu adaptations), empowering it with the elegant attributes of traditional arts, elevating cultural texture and artistic value.
Big corporations joining the fun: Hajimi is no longer limited to street stalls — big companies are also participating: Joyoung Hajimi soy milk, Huawei Hajimi smart door lock, QQ Music Hajimi song contest, QQ Doudizhu Hajimi sound effects & avatars, Douyin chubby baby Hajimi & electronic Hajimi, Weilong Hajimi spicy strips, Mengjinyuan Hajimi gold pendant, etc.
② Deep artistic re-creation in professional art circles, building high-aesthetic dimensions
Professional music adaptations: Rearranged into symphonic, jazz, classical piano versions — e.g. symphony orchestra performance of "Hajimi Fantasia". Complex arrangements and orchestration raise the artistic level, moving it beyond the single label of "addictive BGM" into professional music aesthetics.
Visual art fusion: Illustrators and designers incorporate "Hajimi" into oil paintings, sculptures, fashion design — luxury brands launch "Hajimi limited edition" accessories, combining cute elements with premium materials to achieve trendy + elegant visual fusion.
Theater & stage performances: University drama clubs and professional theater troupes adapt it into musical theater segments, giving "Hajimi" emotional depth through narrative — e.g. "The Fantastic Journey of Hajimi", enhancing cultural substance through the completeness of stage art and breaking free from the limitations of fragmented communication.
Summary:
Hajimi culture originated from China's Gen Z youth and spread among the general public. It is grassroots culture, full of everyday human touch, yet it also resonates in big corporations and golden halls.
Hajimi never had any distinction between high and low. It can contain everything.
It is the meme of ordinary people.
Everyone can find their own deconstructed imagery in Hajimi.
It is cute, it is healing.
Everything can be Hajimi.
It belongs to the people.

Proszę przewinąć stronę w dół, aby zobaczyć treść po angielsku.
Czy to przypadkiem nie doskonała kombinacja okoliczności, przestrzeni i ludzi, która sprawia, że Haki mi jest królem memów w sieci chińskiej? Jakie magiczne cechy nadaje on internetowi chińskiemu?
------W tym odcinku przeanalizujemy, dlaczego Haki mi jest łatwiejszy do rozprzestrzeniania i wywołuje większy odzew (odcinek 14)
Dlaczego Haki mi może zająć pierwsze miejsce w rankingu najpopularniejszych memów chińskich w 2025 roku?
Dlaczego trzy słowa 'Haki mi' mogą być obarczone tak wieloma przesłaniami i znaczeniami duchowymi?
Dlaczego Haki mi, nawet jeśli tylko przypadkiem się o nich wymówi, może sprawić, że człowiek poczuje się lekko, radosno i jednocześnie spadnie mu ciśnienie?

Please scroll down to the bottom of the page for the English content.
“哈基米”是亿万 Z 世代用户的 “社交货币”？---QQ音乐、bilibili跨年晚会、抖音小火人养成游戏都在用！--第13期
中国最大的音乐平台QQ音乐为“哈基米”搭建过专题版面。
中国最大的短视频平台抖音为“哈基米”设定小火人角色和道具。
中国最大的z时代网站哔哩哔哩将“哈基米”音乐带上了2026年跨年晚会。
哈基米从一个空耳舶来词，已经重新解构为中国日常词语，例如：
咖啡（coffee）、沙发（sofa）、逻辑（logic）、雷达（radar）、电话（telephone）、基因（gene）、幽默（humour）、的士（taxi）、克隆（clone）、瑜伽（yoga）芭蕾（ballet）等。
世界文化共融共振，由“hachimi”空耳而来的哈基米，最终在中国重新解构为“hajimi”“哈基米”，伴随着“可爱温暖治愈”的美好意象，走向全世界。
“hajimi=cute”、“cats=hajimi”、“cats=cute”。
#哈基米 #HAJIMI #hachimi #Hakimi
第一部分-----QQ音乐推出哈基米音乐专题
截至 2025 年 Q3，第三方行业估算的 QQ 音乐单软件 DAU 约9150 万（非官方数据）。
哈基米音乐自带“可爱温暖治愈”的意象，非常贴近普通人，在抖音、B站等平台已形成病毒式传播，尤其在Z世代用户中拥有极高辨识度和喜爱度。
QQ音乐作为主流音频平台，通过联名“哈基米”，可迅速吸引年轻用户关注，拉新促活，与粉丝一起互动，融入z时代文化。
哈基米能够强化平台“年轻化”、“潮流化”的品牌形象。QQ音乐借此表明自己不仅是传统音乐分发平台，更是数字原住民文化共创的参与者，有助于打破“老派音乐App”的刻板印象。
这也是弥漫在中国各大品牌IP、各大企业中高管中的“登化焦虑”具象体现，哈基米音乐有助于打破老派刻板的固有印象。
此举也呼应了近年来各大平台争相“破圈”拥抱 meme 文化的趋势（如网易云音乐早年靠评论区出圈）。
第二部分---抖音宠物小火人养成游戏
抖音 “小火人” 是 2024 年推出的合养精灵功能，是 “续火花” 的社交升级玩法，核心是通过与好友合养虚拟小火苗，以游戏化互动提升端内社交黏性。
截至 2025 年 12 月（抖音小游戏生态大会披露），抖音小火人（合养精灵）的日活跃用户（DAU）已突破1 亿，该数据由抖音社交与互动业务负责人林克在大会上公开。
这款游戏中为玩家增加了很多哈基米元素：
哈肌汪、哈基米禄、哈基米萌、圣诞哈基米、绷带哈基米、ufo哈基米、双开门哈基米、南北绿豆、耄耋，哈基仙，哈基米大王。
抖音小火人聚焦z时代需求，小火人支持表情 / 符号式互动，而哈基米梗meme以简短配音 / 字幕传播，两者完美适配。
抖音小火人与哈基米存在天然的情感共鸣：小火人靠养成系情感增加用户留存，哈基米靠魔性 / 可爱温暖治愈属性引发情绪共鸣，均利用情感驱动传播。
第三部分-----bilibili2026跨年晚会
bilibili2026跨年晚会中，《哈哈哈哈--哈基米曼波》时长5分40秒，共3首哈基米歌曲。
核心歌曲为实力唱将阿兰演唱的《神曼波》，阿兰的造型宛若天仙下凡，神之降临，如梦如幻，完美契合歌曲。
B 站 2026 跨年晚会用 “哈基米音乐”，核心是用平台原生热梗做 “官方玩梗meme”。实现圈层共鸣、流量引爆与生态强化的三重目标，契合晚会 “破圈 + 守圈” 的核心策略。
一、核心原因（按优先级排序）
平台原生与用户共鸣：“哈基米” 起源于 B 站 UP 主二创（2022 年京桥刹那），在抽象、音 MAD、AI 翻唱区长期高热，且在抖音的猫咪宠物短视频播放量破316亿，是 Z 世代用户的 “社交货币”，用它能快速激活弹幕互动与情感认同，提升直播热度。
流量与传播驱动：2024-2025 年 “哈基米” 全网病毒式扩散，具备 “低理解成本 + 高传播效率” 的魔性特质，能带动晚会话题冲上热搜，吸引公域用户回流，降低破圈传播门槛。
生态与 IP 强化：晚会通过 “专业演绎 × 民间梗meme” 的反差感（如阿兰演唱），完成 “二创→官方认证→主流舞台” 的升级，既回馈 UP 主生态，又强化 B 站 “meme文化策源地” 的标签，促进后续二创循环。
商业化与互动创新：可联动 AI 音乐、虚拟形象、周边等变现，同时适配晚会 “弹幕互动 + 零点仪式” 的玩法，用 “哈基米” 主题环节提升用户停留时长与参与感。
差异化与记忆点：相比传统晚会的经典曲目，“哈基米” 以 “一本正经地玩梗” 制造反差萌，形成独特记忆点，区别于其他平台的跨年内容。
简单归纳：“哈基米”可爱温暖意象能和z时代共鸣，拉新更多年轻人，实现正向增长。
总结：哈基米文化是 Z 世代用户的 “社交货币”，具有极强的共鸣认同归属感，其天生的“可爱温暖治愈”意象，能极大的贴合普通人，能极大限度的使得品牌和企业文化有年轻感，摆脱“登化焦虑”，拉新年轻人，带来新活力和DAU。
“hajimi=cute”，“cats=hajimi”，“cats=cute”
“哈基米=可爱”，“猫咪=哈基米”，“猫咪=可爱”
以上简称为哈基米定理。
哈基米定理在中国互联网已彻底形成共识，这也是哈基米的累计全网播放量，保守估计破2000亿次的核心原因。
Is “Hajimi” the “Social Currency” for Hundreds of Millions of Gen Z Users? — Used in QQ Music, Bilibili New Year's Gala, and Douyin Little Fire Person Raising Game! — Issue 13
China's largest music platform, QQ Music, has created a special section for “Hajimi.”
China's largest short video platform, Douyin, has set Hajimi characters and props for the Little Fire Person.
China's largest Gen Z website, Bilibili, brought Hajimi music to the 2026 New Year's Gala.
Hajimi, from a misheard imported word, has been re-deconstructed into a common Chinese everyday term, such as:
coffee, sofa, logic, radar, telephone, gene, humour, taxi, clone, yoga, ballet, etc.
In the fusion and resonance of world cultures, Hajimi, derived from the misheard “hachimi,” was ultimately re-deconstructed in China as “hajimi” “Hajimi,” accompanied by the beautiful imagery of “cute, warm, and healing,” spreading to the world.
“hajimi = cute”, “cats = hajimi”, “cats = cute”.
Part One — QQ Music Launches Hajimi Music Special Section
As of Q3 2025, third-party industry estimates put QQ Music's single-app DAU at approximately 91.5 million (unofficial data).
Hajimi music inherently carries the imagery of “cute, warm, and healing,” which is very close to ordinary people. It has achieved viral spread on platforms like Douyin and Bilibili, with extremely high recognition and popularity among Gen Z users.
As a mainstream audio platform, QQ Music can quickly attract young users' attention through collaboration with “Hajimi,” driving new user acquisition and engagement, interacting with fans, and integrating into Gen Z culture.
Hajimi can strengthen the platform's “youthful” and “trendy” brand image. QQ Music uses this to show that it is not just a traditional music distribution platform, but also a participant in co-creating digital native culture, helping to break the stereotype of an “old-school music app.”
This also embodies the widespread “aging anxiety” among major brand IPs and executives in Chinese companies. Hajimi music helps break old-fashioned and rigid impressions.
This move echoes the recent trend of major platforms competing to “break the circle” and embrace meme culture (such as NetEase Cloud Music breaking out early through its comment section).
Part Two — Douyin Pet Little Fire Person Raising Game
Douyin's “Little Fire Person” is a co-raising elf feature launched in 2024, an upgraded social gameplay from “Continue the Spark.” The core is to enhance in-app social stickiness through gamified interactions with friends co-raising a virtual little flame.
As of December 2025 (disclosed at the Douyin Mini-Games Ecosystem Conference), the daily active users (DAU) of Douyin Little Fire Person (co-raising elf) has exceeded 100 million. This data was publicly announced by Lin Ke, head of Douyin's social and interaction business, at the conference.
This game has added many Hajimi elements for players:
Haji Wang, Hajimi Lu, Hajimi Meng, Christmas Hajimi, Bandage Hajimi, UFO Hajimi, Double Door Hajimi, North-South Green Bean, Maodie, Haji Immortal, Hajimi King.
Douyin Little Fire Person focuses on Gen Z needs. Little Fire Person supports expression/symbol-based interactions, while the Hajimi meme spreads through short dubbing/subtitles—perfectly compatible.
Douyin Little Fire Person and Hajimi have natural emotional resonance: Little Fire Person increases user retention through nurturing emotional bonds, while Hajimi triggers emotional resonance with its magical/cute, warm, and healing attributes—both driven by emotion for spread.
Part Three — Bilibili 2026 New Year's Gala
In the Bilibili 2026 New Year's Gala, “Hahahaha — Hajimi Mambo” lasted 5 minutes and 40 seconds, featuring a total of 3 Hajimi songs.
The core song was “Divine Mambo” performed by the powerful singer Alan. Alan's styling was like a fairy descending to earth, divine arrival, dreamlike and illusory, perfectly matching the song.
Bilibili's 2026 New Year's Gala used “Hajimi music,” with the core being to use the platform's native hot meme for “official meme play.” Achieving triple goals: community resonance, traffic explosion, and ecosystem strengthening—aligning with the gala's core strategy of “breaking the circle + guarding the circle.”
1. Core Reasons (Sorted by Priority)
Platform-native and user resonance: “Hajimi” originated from Bilibili UP main secondary creations (2022, Kyobashi Setsuna), long popular in abstract, sound MAD, and AI cover zones. On Douyin, cat pet short videos exceeded 31.6 billion views. It is Gen Z users' “social currency.” Using it quickly activates barrage interactions and emotional identification, boosting live heat.
Traffic and spread drive: From 2024-2025, “Hajimi” virally spread across the web, with “low comprehension cost + high spread efficiency” magical qualities. It can drive gala topics to hot searches, attract public domain user reflux, and lower breaking-the-circle thresholds.
Ecosystem and IP strengthening: The gala completes the upgrade from “secondary creation → official certification → mainstream stage” through “professional performance × folk meme” contrast (e.g., Alan singing), rewarding the UP main ecosystem while reinforcing Bilibili's “meme culture origin” label, promoting subsequent secondary creation cycles.
Commercialization and interaction innovation: Can link AI music, virtual images, peripherals, etc., for monetization, while fitting the gala's “barrage interaction + midnight ritual” gameplay. Using “Hajimi” themed segments boosts user dwell time and participation.
Differentiation and memory points: Compared to traditional gala classic songs, “Hajimi” creates contrast萌 through “serious meme play,” forming unique memory points, distinguishing from other platforms' New Year's content.
Simple summary: Hajimi's cute and warm imagery resonates with Gen Z, attracting more young people for positive growth.
Summary: Hajimi culture is Gen Z users' “social currency,” with extremely strong resonance, identification, and belonging. Its innate “cute, warm, and healing” imagery greatly fits ordinary people, maximally making brands and corporate culture feel youthful, escaping “aging anxiety,” attracting new young users, bringing new vitality and DAU.
“hajimi = cute”, “cats = hajimi”, “cats = cute”
“哈基米 = cute”, “cats = Hajimi”, “cats = cute”
The above is abbreviated as the Hajimi Theorem.
The Hajimi Theorem has thoroughly formed consensus in China's internet, which is also the core reason for Hajimi's cumulative web-wide playback conservatively estimated to exceed 200 billion views.