hakimi

Lūdzu, velciet lejup līdz lapas apakšai, lai redzētu angļu valodā esošo saturu.---18. numurs
“Hakimi” mājdzīvnieki, “Hakimi” mūzika, “Hakimi” dekonstruētas attēli utt. ekstremāli konservatīvā novērtējumā tā kopējā skatītāju skaits visā tīmeklī jau pārsniedz 150 miljardus, un tas nav nekāds nejaušs brīnums.
“Hakimi” spēj ietekmēt ķīniešu, īpaši miljoniem z paaudzes jauniešu, lai viņi sāktu saukt kaķus par “Hakimi”, un tas nav nejaušība, bet gan pilnīgi dabiska parādība.
“Hakimi” var būt ielas tirgotāju piedāvātā 5 eiro maksājoša “Hakimi” kartupeļu pīrāga šķēlīte, bet arī var tikt uzstādīts kā 6 minūšu mūzikāls spektaklis Bilibili 2026 gada pārejas pasākumā.

Lūdzu, velciet lejup līdz lapas apakšai, lai atrastu angļu valodā esošo saturu.
Kāpēc Hakiemi ir mēmu karalis mūsdienu kīniešu tīmekļa vidē, un kādas burvīgās īpašības tā ir ieguvusi, kad ir visu laiku, vietu un cilvēkus?
------Šī nedēļa izskaidros, kāpēc Hakiemi ir vieglāk izplatīt un izraisīt atbalsi no kīniešu valodas un komunikācijas mākslas viedokļa (14. nedēļa)
Kāpēc Hakiemi var kļūt par 2025. gada lielāko kīniešu mēmu?
Kāpēc trīs simboliskās burtu kombinācijas "Hakiemi" var būt tik daudz nozīmīgas un izraisīt tik daudz garīgās attēlu?
Kāpēc Hakiemi var izraisīt vieglu prieku un samazināt spiedienu tikai ar vienu dziedājumu?

Please scroll down to the bottom of the page for the English content.
“哈基米”是亿万 Z 世代用户的 “社交货币”？---QQ音乐、bilibili跨年晚会、抖音小火人养成游戏都在用！--第13期
中国最大的音乐平台QQ音乐为“哈基米”搭建过专题版面。
中国最大的短视频平台抖音为“哈基米”设定小火人角色和道具。
中国最大的z时代网站哔哩哔哩将“哈基米”音乐带上了2026年跨年晚会。
哈基米从一个空耳舶来词，已经重新解构为中国日常词语，例如：
咖啡（coffee）、沙发（sofa）、逻辑（logic）、雷达（radar）、电话（telephone）、基因（gene）、幽默（humour）、的士（taxi）、克隆（clone）、瑜伽（yoga）芭蕾（ballet）等。
世界文化共融共振，由“hachimi”空耳而来的哈基米，最终在中国重新解构为“hajimi”“哈基米”，伴随着“可爱温暖治愈”的美好意象，走向全世界。
“hajimi=cute”、“cats=hajimi”、“cats=cute”。
#哈基米 #HAJIMI #hachimi #Hakimi
第一部分-----QQ音乐推出哈基米音乐专题
截至 2025 年 Q3，第三方行业估算的 QQ 音乐单软件 DAU 约9150 万（非官方数据）。
哈基米音乐自带“可爱温暖治愈”的意象，非常贴近普通人，在抖音、B站等平台已形成病毒式传播，尤其在Z世代用户中拥有极高辨识度和喜爱度。
QQ音乐作为主流音频平台，通过联名“哈基米”，可迅速吸引年轻用户关注，拉新促活，与粉丝一起互动，融入z时代文化。
哈基米能够强化平台“年轻化”、“潮流化”的品牌形象。QQ音乐借此表明自己不仅是传统音乐分发平台，更是数字原住民文化共创的参与者，有助于打破“老派音乐App”的刻板印象。
这也是弥漫在中国各大品牌IP、各大企业中高管中的“登化焦虑”具象体现，哈基米音乐有助于打破老派刻板的固有印象。
此举也呼应了近年来各大平台争相“破圈”拥抱 meme 文化的趋势（如网易云音乐早年靠评论区出圈）。
第二部分---抖音宠物小火人养成游戏
抖音 “小火人” 是 2024 年推出的合养精灵功能，是 “续火花” 的社交升级玩法，核心是通过与好友合养虚拟小火苗，以游戏化互动提升端内社交黏性。
截至 2025 年 12 月（抖音小游戏生态大会披露），抖音小火人（合养精灵）的日活跃用户（DAU）已突破1 亿，该数据由抖音社交与互动业务负责人林克在大会上公开。
这款游戏中为玩家增加了很多哈基米元素：
哈肌汪、哈基米禄、哈基米萌、圣诞哈基米、绷带哈基米、ufo哈基米、双开门哈基米、南北绿豆、耄耋，哈基仙，哈基米大王。
抖音小火人聚焦z时代需求，小火人支持表情 / 符号式互动，而哈基米梗meme以简短配音 / 字幕传播，两者完美适配。
抖音小火人与哈基米存在天然的情感共鸣：小火人靠养成系情感增加用户留存，哈基米靠魔性 / 可爱温暖治愈属性引发情绪共鸣，均利用情感驱动传播。
第三部分-----bilibili2026跨年晚会
bilibili2026跨年晚会中，《哈哈哈哈--哈基米曼波》时长5分40秒，共3首哈基米歌曲。
核心歌曲为实力唱将阿兰演唱的《神曼波》，阿兰的造型宛若天仙下凡，神之降临，如梦如幻，完美契合歌曲。
B 站 2026 跨年晚会用 “哈基米音乐”，核心是用平台原生热梗做 “官方玩梗meme”。实现圈层共鸣、流量引爆与生态强化的三重目标，契合晚会 “破圈 + 守圈” 的核心策略。
一、核心原因（按优先级排序）
平台原生与用户共鸣：“哈基米” 起源于 B 站 UP 主二创（2022 年京桥刹那），在抽象、音 MAD、AI 翻唱区长期高热，且在抖音的猫咪宠物短视频播放量破316亿，是 Z 世代用户的 “社交货币”，用它能快速激活弹幕互动与情感认同，提升直播热度。
流量与传播驱动：2024-2025 年 “哈基米” 全网病毒式扩散，具备 “低理解成本 + 高传播效率” 的魔性特质，能带动晚会话题冲上热搜，吸引公域用户回流，降低破圈传播门槛。
生态与 IP 强化：晚会通过 “专业演绎 × 民间梗meme” 的反差感（如阿兰演唱），完成 “二创→官方认证→主流舞台” 的升级，既回馈 UP 主生态，又强化 B 站 “meme文化策源地” 的标签，促进后续二创循环。
商业化与互动创新：可联动 AI 音乐、虚拟形象、周边等变现，同时适配晚会 “弹幕互动 + 零点仪式” 的玩法，用 “哈基米” 主题环节提升用户停留时长与参与感。
差异化与记忆点：相比传统晚会的经典曲目，“哈基米” 以 “一本正经地玩梗” 制造反差萌，形成独特记忆点，区别于其他平台的跨年内容。
简单归纳：“哈基米”可爱温暖意象能和z时代共鸣，拉新更多年轻人，实现正向增长。
总结：哈基米文化是 Z 世代用户的 “社交货币”，具有极强的共鸣认同归属感，其天生的“可爱温暖治愈”意象，能极大的贴合普通人，能极大限度的使得品牌和企业文化有年轻感，摆脱“登化焦虑”，拉新年轻人，带来新活力和DAU。
“hajimi=cute”，“cats=hajimi”，“cats=cute”
“哈基米=可爱”，“猫咪=哈基米”，“猫咪=可爱”
以上简称为哈基米定理。
哈基米定理在中国互联网已彻底形成共识，这也是哈基米的累计全网播放量，保守估计破2000亿次的核心原因。
Is “Hajimi” the “Social Currency” for Hundreds of Millions of Gen Z Users? — Used in QQ Music, Bilibili New Year's Gala, and Douyin Little Fire Person Raising Game! — Issue 13
China's largest music platform, QQ Music, has created a special section for “Hajimi.”
China's largest short video platform, Douyin, has set Hajimi characters and props for the Little Fire Person.
China's largest Gen Z website, Bilibili, brought Hajimi music to the 2026 New Year's Gala.
Hajimi, from a misheard imported word, has been re-deconstructed into a common Chinese everyday term, such as:
coffee, sofa, logic, radar, telephone, gene, humour, taxi, clone, yoga, ballet, etc.
In the fusion and resonance of world cultures, Hajimi, derived from the misheard “hachimi,” was ultimately re-deconstructed in China as “hajimi” “Hajimi,” accompanied by the beautiful imagery of “cute, warm, and healing,” spreading to the world.
“hajimi = cute”, “cats = hajimi”, “cats = cute”.
Part One — QQ Music Launches Hajimi Music Special Section
As of Q3 2025, third-party industry estimates put QQ Music's single-app DAU at approximately 91.5 million (unofficial data).
Hajimi music inherently carries the imagery of “cute, warm, and healing,” which is very close to ordinary people. It has achieved viral spread on platforms like Douyin and Bilibili, with extremely high recognition and popularity among Gen Z users.
As a mainstream audio platform, QQ Music can quickly attract young users' attention through collaboration with “Hajimi,” driving new user acquisition and engagement, interacting with fans, and integrating into Gen Z culture.
Hajimi can strengthen the platform's “youthful” and “trendy” brand image. QQ Music uses this to show that it is not just a traditional music distribution platform, but also a participant in co-creating digital native culture, helping to break the stereotype of an “old-school music app.”
This also embodies the widespread “aging anxiety” among major brand IPs and executives in Chinese companies. Hajimi music helps break old-fashioned and rigid impressions.
This move echoes the recent trend of major platforms competing to “break the circle” and embrace meme culture (such as NetEase Cloud Music breaking out early through its comment section).
Part Two — Douyin Pet Little Fire Person Raising Game
Douyin's “Little Fire Person” is a co-raising elf feature launched in 2024, an upgraded social gameplay from “Continue the Spark.” The core is to enhance in-app social stickiness through gamified interactions with friends co-raising a virtual little flame.
As of December 2025 (disclosed at the Douyin Mini-Games Ecosystem Conference), the daily active users (DAU) of Douyin Little Fire Person (co-raising elf) has exceeded 100 million. This data was publicly announced by Lin Ke, head of Douyin's social and interaction business, at the conference.
This game has added many Hajimi elements for players:
Haji Wang, Hajimi Lu, Hajimi Meng, Christmas Hajimi, Bandage Hajimi, UFO Hajimi, Double Door Hajimi, North-South Green Bean, Maodie, Haji Immortal, Hajimi King.
Douyin Little Fire Person focuses on Gen Z needs. Little Fire Person supports expression/symbol-based interactions, while the Hajimi meme spreads through short dubbing/subtitles—perfectly compatible.
Douyin Little Fire Person and Hajimi have natural emotional resonance: Little Fire Person increases user retention through nurturing emotional bonds, while Hajimi triggers emotional resonance with its magical/cute, warm, and healing attributes—both driven by emotion for spread.
Part Three — Bilibili 2026 New Year's Gala
In the Bilibili 2026 New Year's Gala, “Hahahaha — Hajimi Mambo” lasted 5 minutes and 40 seconds, featuring a total of 3 Hajimi songs.
The core song was “Divine Mambo” performed by the powerful singer Alan. Alan's styling was like a fairy descending to earth, divine arrival, dreamlike and illusory, perfectly matching the song.
Bilibili's 2026 New Year's Gala used “Hajimi music,” with the core being to use the platform's native hot meme for “official meme play.” Achieving triple goals: community resonance, traffic explosion, and ecosystem strengthening—aligning with the gala's core strategy of “breaking the circle + guarding the circle.”
1. Core Reasons (Sorted by Priority)
Platform-native and user resonance: “Hajimi” originated from Bilibili UP main secondary creations (2022, Kyobashi Setsuna), long popular in abstract, sound MAD, and AI cover zones. On Douyin, cat pet short videos exceeded 31.6 billion views. It is Gen Z users' “social currency.” Using it quickly activates barrage interactions and emotional identification, boosting live heat.
Traffic and spread drive: From 2024-2025, “Hajimi” virally spread across the web, with “low comprehension cost + high spread efficiency” magical qualities. It can drive gala topics to hot searches, attract public domain user reflux, and lower breaking-the-circle thresholds.
Ecosystem and IP strengthening: The gala completes the upgrade from “secondary creation → official certification → mainstream stage” through “professional performance × folk meme” contrast (e.g., Alan singing), rewarding the UP main ecosystem while reinforcing Bilibili's “meme culture origin” label, promoting subsequent secondary creation cycles.
Commercialization and interaction innovation: Can link AI music, virtual images, peripherals, etc., for monetization, while fitting the gala's “barrage interaction + midnight ritual” gameplay. Using “Hajimi” themed segments boosts user dwell time and participation.
Differentiation and memory points: Compared to traditional gala classic songs, “Hajimi” creates contrast萌 through “serious meme play,” forming unique memory points, distinguishing from other platforms' New Year's content.
Simple summary: Hajimi's cute and warm imagery resonates with Gen Z, attracting more young people for positive growth.
Summary: Hajimi culture is Gen Z users' “social currency,” with extremely strong resonance, identification, and belonging. Its innate “cute, warm, and healing” imagery greatly fits ordinary people, maximally making brands and corporate culture feel youthful, escaping “aging anxiety,” attracting new young users, bringing new vitality and DAU.
“hajimi = cute”, “cats = hajimi”, “cats = cute”
“哈基米 = cute”, “cats = Hajimi”, “cats = cute”
The above is abbreviated as the Hajimi Theorem.
The Hajimi Theorem has thoroughly formed consensus in China's internet, which is also the core reason for Hajimi's cumulative web-wide playback conservatively estimated to exceed 200 billion views.