Tether Investments has announced a strategic investment in Whop, the world’s largest internet marketplace for digital creators, as part of its effort to expand the real-world use of stablecoins across the global internet economy.
The partnership will integrate Tether’s USD-pegged stablecoins—including USD₮ and USA₮—directly into Whop’s platform, enabling millions of users to send and receive payments faster and at lower cost compared to traditional payment systems. This is particularly impactful in regions with limited banking access or expensive cross-border transactions.
As part of the collaboration, Whop will implement Tether’s Wallet Development Kit (WDK), giving creators and users self-custodial wallets with full control over their funds. The integration also supports seamless on-chain payments and lays the groundwork for future decentralized finance features such as lending and borrowing.
Tether CEO Paolo Ardoino said the investment aligns with the company’s strategy to embed stablecoins into everyday economic activity, improving financial inclusion and providing scalable financial infrastructure on digital platforms.
Currently, Whop serves over 18.4 million users worldwide, with creators collectively earning about $3 billion annually. The platform has seen strong growth, with gross transaction volume rising 25% month over month, highlighting the demand for efficient digital payment solutions.
Whop CEO Steven Schwartz emphasized that the partnership will accelerate the company’s mission to create a global internet marketplace where creators can earn and transact instantly, regardless of location or currency. The investment will also support Whop’s international expansion across Latin America, Europe, and Asia-Pacific, while helping develop new financial infrastructure and AI-powered tools for online income opportunities.
With more than 530 million users across Tether’s ecosystem and over $180 billion in issued stablecoins, this collaboration is expected to strengthen stablecoin adoption and enable faster digital dollar payments for the rapidly growing global creator economy.
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