As of its latest purchase announcement on January 12, 2026, Strategy (formerly MicroStrategy) holds a total of 687,410 bitcoins, acquired for a total of $51.80 billion at an average price of $75,353 per bitcoin.
Recent Purchases and Holdings Overview
Strategy, the largest corporate holder of Bitcoin, began its acquisition strategy in August 2020 as a hedge against inflation. The company systematically uses various financing methods, including issuing common stock and convertible notes, to fund its continuous Bitcoin purchases.
The most recent acquisitions include:
13,627 BTC purchased last week for approximately $1.25 billion, at an average price of roughly $91,519 per bitcoin.
1,283 BTC acquired around January 5, 2026, for approximately $116 million, at an average cost of $90,391 per coin.
The firm's stock (Nasdaq: MSTR) performance has become highly correlated with Bitcoin's price movements, effectively functioning as a leveraged Bitcoin proxy for investors.
Key Insights
Accumulation Strategy: Executive Chairman Michael Saylor is a prominent advocate for a long-term "buy and hold" approach, believing Bitcoin is a superior store of value to traditional cash.
Funding: Purchases are primarily funded through a mix of equity sales and debt offerings, rather than relying solely on the software business's cash flow.
Market Impact: The company's aggressive strategy, including its multi-billion dollar "21/21 plan" announced in late 2024 to raise capital for further acquisitions, has been noted for potentially reducing the liquid supply of Bitcoin in the market.
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