@Mira - Trust Layer of AI #Mira $MIRA Segmentation is one of the core capabilities of the Mira platform, enabling users to categorize and analyze groups of people based on behavior, location, and defined attributes. It allows businesses, analysts, and advertisers to create meaningful audience groups for insights, measurement, and activation.
What Is a Segment on Mira?
A segment in Mira is an arbitrary set of users, typically represented as a list of unique, anonymized advertising identifiers. These segments serve as the foundation for audience analytics and targeting workflows within the platform.
Rather than being limited to predefined groups, segments can be fully customized, giving users flexibility in defining exactly which audience they want to analyze or activate.
How Segments Are Built
Segments on Mira can be created using several methods:
1. Platform-Provided (Standard) Segments
These are predefined audience groups available within the platform and ready for use in analysis.
2. Uploaded File-Based Segments
Users can upload their own datasets (such as CRM ID lists or device identifiers) to create custom audiences.
3. Location-Based (POI) Segments
Segments can be built based on visitation behavior to specific Points of Interest (POIs) or geographic locations within defined timeframes. This allows users to define audiences such as:
Visitors to retail stores
Attendees of events
Frequent travelers to certain areas
4. File-Based Location Segments
Users can upload their own list of locations and define audiences based on visitation to those places.
5. Composite Segments
Composite segments combine two or more existing segments using logical rules such as:
AND (intersection)
OR (union)
NOT (exclusion)
This allows for advanced audience definitions like:
“Users who visited Store A but not Store B.”
Why Segmentation Matters on Mira
Segmentation is essential for unlocking the full value of the Mira platform.
1. Audience Intelligence
By combining location data with anonymized audience attributes, Mira enables users to understand who is present in a place and when.
2. Campaign Activation
Segments allow advertisers to define specific target groups for activation, ensuring messages reach relevant audiences based on real-world behavior.
3. Performance Measurement
Segments can be used for reporting, attribution analysis, and campaign optimization. By tying audience definitions to geotemporal data, Mira provides contextual insights that support better decision-making.
Using Segments in the Mira Console
Segments can be created and managed through the Mira Console or via API integration. Within the platform, users can:
Upload audience files
Define visitation-based audiences
Apply time filters
Combine segments using logical rules
Use segments in dashboards and reporting tools
Once created, segments can power analytics, targeting workflows, and strategic insights across campaigns.
Key Considerations
The quality of a segment depends heavily on the accuracy of its underlying data.
Clear timeframes and geographic definitions improve analytical precision.
Composite segments may have specific creation limitations depending on workflow
Conclusion
Segmentation on the Mira platform provides the flexibility and analytical power needed to define meaningful audiences. Whether you are analyzing visitation patterns, measuring campaign effectiveness, or activating targeted messaging, segmentation serves as the foundation for data-driven decision-making within Mira’s ecosystem.
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