strategy

As of its latest purchase announcement on January 12, 2026, Strategy (formerly MicroStrategy) holds a total of 687,410 bitcoins, acquired for a total of $51.80 billion at an average price of $75,353 per bitcoin.

Recent Purchases and Holdings Overview
Strategy, the largest corporate holder of Bitcoin, began its acquisition strategy in August 2020 as a hedge against inflation. The company systematically uses various financing methods, including issuing common stock and convertible notes, to fund its continuous Bitcoin purchases. 
The most recent acquisitions include:
13,627 BTC purchased last week for approximately $1.25 billion, at an average price of roughly $91,519 per bitcoin.
1,283 BTC acquired around January 5, 2026, for approximately $116 million, at an average cost of $90,391 per coin. 
The firm's stock (Nasdaq: MSTR) performance has become highly correlated with Bitcoin's price movements, effectively functioning as a leveraged Bitcoin proxy for investors.

Key Insights
Accumulation Strategy: Executive Chairman Michael Saylor is a prominent advocate for a long-term "buy and hold" approach, believing Bitcoin is a superior store of value to traditional cash.
Funding: Purchases are primarily funded through a mix of equity sales and debt offerings, rather than relying solely on the software business's cash flow.
Market Impact: The company's aggressive strategy, including its multi-billion dollar "21/21 plan" announced in late 2024 to raise capital for further acquisitions, has been noted for potentially reducing the liquid supply of Bitcoin in the market.

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Strategy has continued to strengthen its Bitcoin-focused treasury strategy, announcing the purchase of an additional 13,627 BTC for a total value of approximately $1.25 billion, according to a recent Form 8-K filing submitted to the U.S. Securities and Exchange Commission (SEC). The acquisition was executed between January 5 and January 11, with an average purchase price of $91,519 per Bitcoin.
Following this latest transaction, Strategy’s total Bitcoin holdings have increased to 687,410 BTC, now valued at roughly $62.3 billion based on current market prices. The company’s total acquisition cost stands at an estimated $51.8 billion, translating to an average purchase price of $75,353 per BTC. At current levels, this represents approximately $10.5 billion in unrealized gains.
The purchase was funded through the sale of Class A common shares (MSTR) and perpetual preferred shares known as Stretch (STRC). Over the past week, Strategy sold more than 6.8 million MSTR shares, raising about $1.13 billion, alongside 1.19 million STRC shares, generating an additional $119.1 million. Despite these sales, the company retains significant remaining capacity under its at-the-market (ATM) issuance programs.
With this move, Strategy now controls over 3% of Bitcoin’s fixed 21 million supply, further reinforcing its position as the world’s largest corporate holder of BTC. However, shares of Bitcoin treasury-focused companies, including Strategy, have recently faced pressure as the market capitalization to net asset value (mNAV) ratio has compressed. Strategy’s mNAV is currently estimated at around 0.81, indicating the stock is trading below the value of its underlying assets.
Last week, MSTR shares also experienced heightened volatility following MSCI’s decision not to immediately remove digital asset-holding companies from its global indexes, adding another layer of uncertainty for investors.
This article is for informational purposes only and reflects a personal blog-style analysis. It does not constitute investment advice. Investors should conduct their own research and are solely responsible for their investment decisions.
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