bmw

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🚗 #BMW talks begin
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$WCT

BMW no longer wants to just watch as Chinese brands and Tesla conquer the electric vehicle market. The German giant has just unveiled its first SUV of a new generation – the iX3 – designed to become a leader in the electric revolution.

The First Step of the “Neue Klasse”
The new iX3 is the first model built on the Neue Klasse platform, which by 2027 is expected to deliver more than 40 additional electric or updated BMW vehicles. Its premiere came just ahead of the Munich Auto Show, where European automakers are preparing for a fierce battle with cheaper Chinese EVs.
BMW CEO Oliver Zipse emphasized that this project has been in the making for five years, calling it “the largest and most important investment in the company’s history.” The new architecture is not just a redesign but a complete overhaul of the car’s digital brain.

A Superbrain Instead of Separate Modules
While older BMWs relied on separate hardware units, the iX3 introduces a single centralized computing system that controls everything – from driver assistance to climate, infotainment, and even seat adjustment. According to BMW, this setup delivers up to 20× more computing power than the previous generation.
Zipse admitted that Tesla, BYD, and Xpeng have pulled far ahead in recent years in software and digital vehicle technologies. “In China, competition is fierce, especially on price,” he said. That’s why BMW is betting on the value of its brand, promising that in the market segments it targets, it intends to dominate.

Specs Designed to Worry Tesla
The new iX3 is built in Debrecen, Hungary, and under the European WLTP cycle it can achieve up to 800 km (497 miles) on a single charge. Its charging capacity reaches 400 kW, meaning it can gain enough energy in just 10 minutes to cover the distance from New York to Washington, D.C.
For comparison, the Tesla Model Y Long Range offers a maximum range of 622 km and 250 kW charging. BMW is therefore aiming directly at the world’s best-selling EV, determined to set a new industry benchmark.

History Repeats Itself – This Time Electrically
The name Neue Klasse isn’t new. BMW first used it in the 1960s to avoid bankruptcy. Today, it’s making a comeback, this time focused on electric power and software.
Zipse reminded that “BMW is a promise of the highest quality, cutting-edge technologies, and customer focus.” And although the brand currently holds just over 3% of the global market, it refuses to back down from challenges – whether tariffs, geopolitical risks, or the pressure of Chinese competitors.

Investors Approve
The first reactions from analysts and investors are encouraging. Experts describe the product as “convincing” and compare BMW to the Wayne Gretzky of the automotive world – a company that skates not to where the puck has been, but to where it is going.
BMW shares have risen more than 13% since the beginning of the year, and the new iX3 makes it clear that the brand has no plans to give up its position.

#BMW , #ElectricVehicles , #Tesla , #BYD , #worldnews

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